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Know Thyself: The Art & Strategy of Positioning Your Brand

  • 115-125 West 30th Street New York, NY, 10001 United States (map)

Brand positioning is essential for any company. What do you stand for? How are you different from your competitors? And how do you articulate simply, so that people remember you, and want to buy from you? This workshop will help you define the essence of your brand.

We will cover and practice multiple methods to define and position your brand. We will look at examples, and workshop your brand in class. You will walk away with clear tools to use for your own brand.

This class is good for:

Marketers, small businesses and entrepreneurs managing their own marketing

In this class you will:

  • Understand and apply different positioning methodologies to your brand
  • Dissect other brands to learn the inner workings of positioning
  • Start applying positioning to your brand.
Earlier Event: June 24
Ben Franklin Circle: On Industry
Later Event: July 9
The Soulful Supper